Analytics in Action

Module overview

This course provides part of the essential knowledge and skills required for conducting the Final Project module in the final year. Having learnt the basic techniques and principles of business analytics in previous modules, this module will introduce you to a number of advanced applications of business analytics in practice. These include pricing and revenue management, credit scoring, big data solutions and technologies, and advanced models to extract complex non-linear patterns from large amounts of diverse data. The focus will be on the underlying principles, modelling methodologies, and implementation using appropriate software packages.

Linked modules

Pre-requisite: MANG3056

Aims and Objectives

Learning Outcomes

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

work with current software packages to create models using complex data sources.
implement optimal pricing models;
use basic heuristics to set booking limits;
work with relevant software packages to develop credit scoring solutions;
handle various types of queries with big data sets;

Transferable and Generic Skills

Having successfully completed this module you will be able to:

communicate effectively.
self-manage the development of learning and study skills;
plan and control effectively for successful completion of a personal workload;

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

basic principles of pricing and revenue management;
solutions and technologies specifically designed for handling and extracting patterns from big data.
underlying theory of credit scoring;

Learning and Teaching

Teaching and learning methods

Teaching methods include: • Lectures • Interactive case studies • Problem-solving activities • Computer labs • Directed reading • Private/guided study Learning activities include: • Introductory lectures • Two assignments (individual written reports) • Case study / problem solving activities • In class debate and discussion • Private study • Use of video and online materials

Study time
Type	Hours
Supervised time in studio/workshop	4
Revision	8
Lecture	24
Preparation for scheduled sessions	20
Follow-up work	40
Tutorial	8
Completion of assessment task	46
Total study time	150

Resources & Reading list

Textbooks

Goodfellow, I., Bengio, Y. and Courville, A. (2017). Deep Learning. Available freely online at http://www.deeplearningbook.org/: MIT Press.

Thomas, L.C., Crook J.N. and Edelman. (2017). Credit Scoring and Its Applications. Philadelphia, PA, USA: SIAM Press.

Gaurav, V. (2013). Getting started with NoSQL: Your guide to the world and technology of NoSQL. Packet Publishing Ltd.

Chollet, F. (2017). Deep Learning with Python. Manning Publications.

Hastie, T., Tibshirani, R. and Friedman, J. (2013). The Elements of Statistical Learning. Available freely online at https://statweb.stanford.edu/~tibs/ElemStatLearn/. NI, USA: Springer.

Talluri, K.T. and van Ryzin, G.J. (2005). The Theory and Practice of Revenue Management. Springer.

Assessment

Formative

This is how we’ll give you feedback as you are learning. It is not a formal test or exam.

In-class activities

Assessment Type: Formative
Feedback: Feedback will arise from in-class activities such as problem-solving activities and discussions, and also from computer labs
Final Assessment: No
Group Work: No

Summative

This is how we’ll formally assess what you have learned in this module.

Breakdown
Method	Percentage contribution
Report	60%
Report	40%

Referral

This is how we’ll assess you if you don’t meet the criteria to pass this module.

Breakdown
Method	Percentage contribution
Report	100%

Repeat

An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.

Breakdown
Method	Percentage contribution
Report	100%

Repeat Information

Repeat type: Internal & External