The Lean Startup

Module overview

This module aims to introduce you to the theory and practice of the Lean Startup methodology, a hypothesis driven experimental model of entrepreneurship. Unlike other entrepreneurship modules, this module requires that you evaluate a provided idea, rather than developing one yourself. You will be introduced to the Lean Startup methodology in a series of lectures and seminars, including a number of practical methods and tools which you can apply in a project. In teams, you will seek to obtain customer feedback on a provided product or service prototype. You will then propose design changes based on that feedback. Your individual assessment will evaluate your team’s application of the Lean Startup method, and critically evaluate the method itself.

Aims and Objectives

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

the scientific method.
the Lean Startup methodology;

Transferable and Generic Skills

Having successfully completed this module you will be able to:

work effectively in groups and recognise problems associated with group working;
use library and other resources effectively, and apply bibliographical skills.
communicate ideas and arguments fluently and effectively in a variety of written and spoken formats;
collect and critically evaluate qualitative and quantitative information;

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

critically reflect on the value, suitability and limits of the Lean Startup methodology.
apply the Lean Startup methodology;

Learning and Teaching

Teaching and learning methods

Teaching and learning methods include lectures, seminars, group discussions, and self-directed learning. The lean startup method and its foundations (lean manufacturing, the scientific method) will be introduced in a series of lectures, directed reading, videos and class discussion. Seminars will allow students to discuss their experiences of applying the Lean Startup methods and their experiences of teamwork. Guest speakers will be invited to share their experiences with using the Lean Startup method in practice. An individual report will require students to carry out independent research into the effectiveness of the Lean Startup method in a range of settings, and to critically assess their own group project.

Study time
Type	Hours
Lecture	24
Independent Study	50
Completion of assessment task	40
Seminar	10
Preparation for scheduled sessions	26
Total study time	150

Resources & Reading list

Journal Articles

Harms, R., & Schwery, M (2020). Lean startup: Operationalizing lean startup capability and testing its performance implications. Journal of small business management, 58(1), pp. 200-223.

Yang, X., Sun, S. L., & Zhao, X. (2019). Search and execution: examining the entrepreneurial cognitions behind the lean startup model. Small Business Economics, 52(3), pp. 667-679.

Grimes, M. G (2018). The pivot: How founders respond to feedback through idea and identity work. Academy of Management Journal, 61, pp. 1692-1717.

Bortolini, R.F., Cortimiglia M.N., Ferreira Danilevicz M.N., Ghezzi, A. (2018). Lean Startup: a comprehensive historical review. Management Decision.

Shepherd, D. A. & Gruber, M (2020). The lean startup framework: Closing the academic–practitioner divide. Entrepreneurship Theory and Practice.

Mansoori, Y., Karlsson, T., & Lundqvist, M. (2019). The influence of the lean startup methodology on entrepreneur-coach relationships in the context of a startup accelerator. Technovation, 84, pp. 37-47.

Ghezzi, A., & Cavallo, A. (2020). Agile business model innovation in digital entrepreneurship: Lean startup approaches. Journal of business research, 110, pp. 519-537.

Blank, S (2013). Why the lean start-up changes everything. Harvard business review, 91(5), pp. 63-72.

Bocken, N., & Snihur, Y (2020). Lean Startup and the business model: Experimenting for novelty and impact. , 53(4), pp. 101953.

Textbooks

Osterwalder, A. & Pigneur, Y (2010). Business model generation: A handbook for visionaries, game changers, and challengers. John Wiley & Sons.

Ries, Eric (2011). “The lean startup: how today's entrepreneurs use continuous innovation to create radically successful businesses. Crown Publishing.

Blank, S (2007). The four steps to the epiphany: Successful strategies for products that win. John Wiley & Sons.

Gruber, M. & Tal, S (2017). Where to play: 3 steps for discovering your most valuable market opportunities. Pearson.

Assessment

Summative

This is how we’ll formally assess what you have learned in this module.

Breakdown
Method	Percentage contribution
Report	70%
Group presentation	30%

Referral

This is how we’ll assess you if you don’t meet the criteria to pass this module.

Breakdown
Method	Percentage contribution
Report	100%

Repeat

An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.

Breakdown
Method	Percentage contribution
Report	100%

Repeat Information

Repeat type: Internal & External