Marketing Communications and Media Management

Module overview

In this module you will learn about the different marketing communications tools available to marketers, including how they may be integrated with digital communications and the psychology behind them. You will also learn about the essence of creative approaches, about managing marketing communications and media planning, and about the importance of measuring marketing communications.

Linked modules

Pre-requisite: MANG2070

Aims and Objectives

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

the importance of integration of marketing communications, including through digital channels;
the range of promotional tools available to marketers and how to manage them within a campaign.

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

implement creative communication strategies for products, services and experiences.
differentiate strategies for managing online, offline and outsourced creativity;

Transferable and Generic Skills

Having successfully completed this module you will be able to:

demonstrate effective oral and/or written and visual literacy;
work effectively as part of a team.

Learning and Teaching

Teaching and learning methods

Teaching methods include: The basic principle of the teaching and learning strategy for this module is to encourage you to actively engage in the subject matter through guided self-discovery of the material. Learning activities include: • Use of video and online materials • Case study/problem solving activities • In class and online debate and discussion • Private study

Study time
Type	Hours
Seminar	10
Lecture	24
Follow-up work	56
Completion of assessment task	30
Preparation for scheduled sessions	30
Total study time	150

Resources & Reading list

General Resources

Reading Material. This is a fast moving subject and moreover, one that should reflect the distinctive expertise of the students as much as the tutor – in line with the ethos of the module! Reading material is developed from the most recent literature at the time the module is run.

Assessment

Formative

This is how we’ll give you feedback as you are learning. It is not a formal test or exam.

Tutorial

Assessment Type: Formative
Feedback: Formative feedback will be provided during tutorials, lectures, office hours, and via email when students ask questions of the module leader.
Final Assessment: No
Group Work: No

Summative

This is how we’ll formally assess what you have learned in this module.

Breakdown
Method	Percentage contribution
Coursework	100%

Referral

This is how we’ll assess you if you don’t meet the criteria to pass this module.

Breakdown
Method	Percentage contribution
Coursework	100%

Repeat

An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.

Breakdown
Method	Percentage contribution
Coursework	100%

Repeat Information

Repeat type: Internal & External