Foundations of Business Analytics

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

• the scope and nature of different types of business analytics techniques;
• basic concepts of statistical analysis and inference models.
• the role of probability theory in modelling uncertainty;
• the role of business analytics in generating value from data;

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

• use probability distributions to model uncertainty in real life problems;
• apply basic business analytics techniques to business problems;
• apply basic statistical analysis and inference models to business problems.

Transferable and Generic Skills

Having successfully completed this module you will be able to:

• use a variety of visual models for representing the results of your analysis.
• learn the basics of mathematical arguments;
• communicate mathematical ideas effectively both in oral and written form;

Formative

This is how we’ll give you feedback as you are learning. It is not a formal test or exam.

Weekly online exercises

• Assessment Type: Formative
• Feedback: Prompt and individual feedback will be given in the on-line weekly assessment tasks that the student can do from home. Verbal formative feedback is given throughout the module during lectures, classes and one-to-one meetings.
• Final Assessment: No
• Group Work: No

Summative

This is how we’ll formally assess what you have learned in this module.

Referral

This is how we’ll assess you if you don’t meet the criteria to pass this module.

Repeat

An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.