Module overview
Aims and Objectives
Learning Outcomes
Transferable and Generic Skills
Having successfully completed this module you will be able to:
- Collect data using appropriate methods and sources
- Deliver work to a given length, format, brief and deadline
- Design a research proposal
- Present your findings in the appropriate format
- Analyse your research findings
Subject Specific Intellectual and Research Skills
Having successfully completed this module you will be able to:
- Present your research findings in the appropriate format
- Analyse your research findings with reference to relevant theories and debates about how audiences engage with film in particular contexts
- Design a proposal for a short piece of audience research
- Obtain ethical approval for your research project
- Collect data on audiences using appropriate methods and sources
Knowledge and Understanding
Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:
- Contexts in which audiences engage with film
- Methods and sources used to study audiences
- Theories and debates about film audiences
- The cultural and economic significance of audiences within film industries and cultures
Syllabus
Learning and Teaching
Teaching and learning methods
Type | Hours |
---|---|
Practical classes and workshops | 30 |
Independent Study | 110 |
Lecture | 10 |
Total study time | 150 |
Resources & Reading list
Textbooks
Roy Stafford (2007). Understanding Audiences and the Film Industry. London: BFI.
Máire Messenger Davies and Nick Mosdell (2006). Practical Research Methods for Media and Cultural Studies: Making People Count. Edinburgh: Edinburgh University Press.
Karen Ross and Virginia Nightingale (2003). Media and Audiences: New Perspectives. Maidenhead: Open University Press.
Virginia Nightingale (1996). Studying Audiences: The Shock of The Real. London and New York: Routledge.
Assessment
Summative
This is how we’ll formally assess what you have learned in this module.
Method | Percentage contribution |
---|---|
Research Report | 70% |
Research proposal | 30% |
Referral
This is how we’ll assess you if you don’t meet the criteria to pass this module.
Method | Percentage contribution |
---|---|
Resubmit assessments | 100% |
Repeat
An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.
Method | Percentage contribution |
---|---|
Resubmit assessments | 100% |
Repeat Information
Repeat type: Internal & External