Module overview
Aims and Objectives
Learning Outcomes
Transferable and Generic Skills
Having successfully completed this module you will be able to:
- Analyse your research findings
- Design a research proposal
- Present your findings in the appropriate format
- Collect data using appropriate methods and sources
- Deliver work to a given length, format, brief and deadline
Knowledge and Understanding
Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:
- Methods and sources used to study audiences
- Contexts in which audiences engage with film
- Theories and debates about film audiences
- The cultural and economic significance of audiences within film industries and cultures
Subject Specific Intellectual and Research Skills
Having successfully completed this module you will be able to:
- How to design a proposal for a short piece of audience research
- How to collect data on audiences using appropriate methods and sources
- How to consider the ethical implications of research involving human participants
- How to analyse your research findings with reference to relevant theories and debates about how audiences engage with film in particular contexts
Syllabus
Learning and Teaching
Teaching and learning methods
Type | Hours |
---|---|
Independent Study | 110 |
Practical classes and workshops | 30 |
Lecture | 10 |
Total study time | 150 |
Resources & Reading list
Textbooks
Máire Messenger Davies and Nick Mosdell (2006). Practical Research Methods for Media and Cultural Studies: Making People Count. Edinburgh: Edinburgh University Press.
Virginia Nightingale (1996). Studying Audiences: The Shock of The Real. London and New York: Routledge.
Karen Ross and Virginia Nightingale (2003). Media and Audiences: New Perspectives. Maidenhead: Open University Press.
Roy Stafford (2007). Understanding Audiences and the Film Industry. London: BFI.
Assessment
Summative
This is how we’ll formally assess what you have learned in this module.
Method | Percentage contribution |
---|---|
Research proposal | 30% |
Research Report | 70% |
Referral
This is how we’ll assess you if you don’t meet the criteria to pass this module.
Method | Percentage contribution |
---|---|
Research project | 70% |
Research proposal | 30% |
Repeat
An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.
Method | Percentage contribution |
---|---|
Research project | 70% |
Research proposal | 30% |
Repeat Information
Repeat type: Internal & External