Module overview
Aims and Objectives
Learning Outcomes
Transferable and Generic Skills
Having successfully completed this module you will be able to:
- match a digital artefact to its target audience.
- work independently and in teams to fulfil a specific brief.
- reflect on your own capabilities in the context of independent learning and professional development.
- manage an independent research project effectively.
Subject Specific Intellectual and Research Skills
Having successfully completed this module you will be able to:
- locate, synthesise, evaluate and organise evidence as part of the process of addressing social media issues professionally.
- demonstrate an ability to work with appropriate professional processes.
- design and critique social media texts whether this is your own work, that of your peer group, or of a professional practitioner.
- comment on the agenda and priorities of professional practitioners.
Knowledge and Understanding
Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:
- the processes involved in the production, distribution, exhibition, reception, and consumption of selected types of digital output.
- the contexts in which social media artefacts function.
- how to apply the skills and techniques studied during your degree to the benefit of industry and society.
- the sources of information and contexts relevant to your target audience.
Subject Specific Practical Skills
Having successfully completed this module you will be able to:
- advise on some of the technical aspects of digital media design and production and be able to offer a critical review of professionally-produced materials.
Syllabus
Learning and Teaching
Teaching and learning methods
| Type | Hours |
|---|---|
| Workshops | 50 |
| Independent Study | 100 |
| Total study time | 150 |
Resources & Reading list
Textbooks
Annmarie Hanlon (2019). Digital Marketing: Strategic Planning & Integration,. London: SAGE.
K.A. Quesenberry. Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution. Rowman & Littlefield.
Rob Wallace et al. (2020). Smartphone Smart Marketing: A layman’s guide to content marketing, social media strategy, photography, video production, audio and live streaming. London: Rob Wallace Media.
Robert McKee and Thomas Gerace (2018). Storynomics: Story-Driven Marketing in the Post-Advertising World. NY: Grand Central.
Simon Lindgren (2017). Digital Media and Society. London: SAGE.
Assessment
Assessment strategy
In this module there will be three assessment tasks that will assist you in gaining an understanding of how to design, manage, and evaluate social media strategy. First, you will produce a social media audit report; second, you will respond to a social media crisis; and third, you will generate a social media strategy in response to a client brief.Summative
This is how we’ll formally assess what you have learned in this module.
| Method | Percentage contribution |
|---|---|
| Report | 40% |
| Audit | 40% |
| Briefing document | 20% |
Referral
This is how we’ll assess you if you don’t meet the criteria to pass this module.
| Method | Percentage contribution |
|---|---|
| Report | 40% |
| Briefing document | 20% |
| Audit | 40% |
Repeat
An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.
| Method | Percentage contribution |
|---|---|
| Report | 40% |
| Audit | 40% |
| Briefing document | 20% |
Repeat Information
Repeat type: Internal