Entrepreneurship

Module overview

The module enables you to recognise entrepreneurial traits and behaviours and apply elements of these to the real world. With a strong orientation towards the future, realised through forecasting in both finance and marketing, the module will provide you with the toolbox necessary to realise a commercial opportunity, including those that not for profit and social enterprise. This module will help you develop a range of employability-related skills to include self-management and intrapreneurship, as applied to large organisations. Although it does not constitute a formal pre-requisite, it would be advantageous for the student to feel comfortable engaging with quantitative data, particularly spreadsheet analysis.

Aims and Objectives

Learning Outcomes

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

evaluate perspectives on future risk referring to qualitative and quantitative data.
analyse successful approaches to entrepreneurship and enterprise;

Transferable and Generic Skills

Having successfully completed this module you will be able to:

self-manage the development of learning and study skills;
operate effectively in a variety of team roles and take leadership roles where appropriate.

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

entrepreneurship and commercial exploitation in the creative industries;
the criteria for the development of a successful business plan and business plan presentation.

Learning and Teaching

Teaching and learning methods

Teaching methods include: • Directed reading • Lectures • Seminars • Problem-solving activities Learning activities include: • Group seminar • Coursework • Independent study: reflecting on tutor and peer feedback; developing your knowledge through further research on your topic; discussion with peers; • Feedback on video case studies Relationship between the teaching, learning and assessment methods and the planned learning outcomes You will develop and manage a business plan with support from tutors, through peer group discussion and tutorials which will inform you about the criteria for its development. Teaching will focus on the establishment of a business and the avoidance of its collapse, for example through a realistic management of cash flow and budgets and the charging for creative design. The formative and summative assessment methods reflect the practices and techniques involved in presenting a business rationale and plan. Emphasis is placed on using the results of your research and skills development to create a convincing business proposal, informed by case study.

Study time
Type	Hours
Teaching	24
Independent Study	126
Total study time	150

Resources & Reading list

Internet Resources

Blackboard.

Textbooks

Mullins, J.W. (2003). The New Business Road Test. Prentice Hall.

Stutely, R. (2002). The Definitive Business Plan. Prentice Hall.

Van Aardt, I. and Van Aardt, Carel and Bezuidenhout, Stefan (2000). Entrepreneurship and New Venture Management. Oxford University Press.

Bragg, A. and Bragg, M. (2005). Developing New Business Ideas. Prentice Hall.

Bolton, B. and Thompson, J. (2001). Entrepreneurs: Talent, Temperament, Technique. Butterworth-Heinemann.

Assessment

Formative

This is how we’ll give you feedback as you are learning. It is not a formal test or exam.

Peer Group Feedback

Assessment Type: Formative
Feedback:
Final Assessment: No
Group Work: No

Summative

This is how we’ll formally assess what you have learned in this module.

Breakdown
Method	Percentage contribution
Business rationale and plan	100%

Referral

This is how we’ll assess you if you don’t meet the criteria to pass this module.

Breakdown
Method	Percentage contribution
Business rationale and plan	100%

Repeat

An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.

Breakdown
Method	Percentage contribution
Business rationale and plan	100%

Repeat Information

Repeat type: Internal & External