Entrepreneurship

Learning Outcomes

Transferable and Generic Skills

Having successfully completed this module you will be able to:

• operate effectively in a variety of team roles and take leadership roles where appropriate.
• self-manage the development of learning and study skills;

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

• entrepreneurship and commercial exploitation in the creative industries;
• the criteria for the development of a successful business plan and business plan presentation.

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

• evaluate perspectives on future risk referring to qualitative and quantitative data.
• analyse successful approaches to entrepreneurship and enterprise;

This module enables you to apply your understanding of the subject of enterprise and the skills necessary to prepare and present a proposal/plan for a new business idea or creative venture and how to sustain it.

Indicative syllabus content for this module will include:

Entrepreneurial Behaviours

• Boardroom preparation
• Negotiation and body language

Finance

• Investment
• Investment strategies

Marketing

• Guerrilla marketing
• Market research

Law

• Contract
• Intellectual property
• Tort

Teaching methods include:

• Directed reading
• Lectures
• Seminars
• Problem-solving activities

Learning activities include:

• Group seminar
• Coursework
• Independent study: reflecting on tutor and peer feedback; developing your knowledge through further research on your topic; discussion with peers;
• Feedback on video case studies

Relationship between the teaching, learning and assessment methods and the planned learning outcomes

You will develop and manage a business plan with support from tutors, through peer group discussion and tutorials which will inform you about the criteria for its development. Teaching will focus on the establishment of a business and the avoidance of its collapse, for example through a realistic management of cash flow and budgets and the charging for creative design. The formative and summative assessment methods reflect the practices and techniques involved in presenting a business rationale and plan. Emphasis is placed on using the results of your research and skills development to create a convincing business proposal, informed by case study.

Formative

This is how we’ll give you feedback as you are learning. It is not a formal test or exam.

Peer Group Feedback

• Assessment Type: Formative
• Feedback:
• Final Assessment: No
• Group Work: No

Summative

This is how we’ll formally assess what you have learned in this module.

Referral

This is how we’ll assess you if you don’t meet the criteria to pass this module.

Repeat

An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.