Module overview
Within this compulsory module and in conjunction with your studio practice, you will begin to explore your unique design identity. You will be introduced to crucial entrepreneurial skills required for self-promotion and employability as a professional creative.
Considering your potential position within the fashion field and beyond, you will start to explore promotional writing, market and competitor research, sustainability and ethical awareness as you develop the relevant written, digital and social media marketing materials required to support your brand personality.
Aims and Objectives
Learning Outcomes
Subject Specific Intellectual and Research Skills
Having successfully completed this module you will be able to:
- employ relevant methods and techniques to experiment with and model academic and professional technologies, materials or frameworks in Fashion Design.
Subject Specific Practical Skills
Having successfully completed this module you will be able to:
- Explore and develop your individual design identity and define its positioning within the framework of the contemporary fashion industry.
Knowledge and Understanding
Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:
- challenges related to the use of academic and professional digital technologies, materials or frameworks in Fashion Design
Transferable and Generic Skills
Having successfully completed this module you will be able to:
- formulate an evidence-based review of inclusive, ethical and sustainable professional development opportunities
Syllabus
This compulsory module aims to assist you in the practical development of pertinent brand identity materials as you explore your potential positioning within the fashion market. You will be introduced to the elements required to build a cohesive brand identity that compliments and enhances the outcomes of your studio practice.
In this way you will learn to exemplify and visually explain your unique identity to your potential target market, thereby assisting you in articulating your position as an individual practitioner as well as placing your personal brand within the wider fashion field.
Learning and Teaching
Teaching and learning methods
Teaching Methods include:
- Tutor briefings
- Presentations
- Group and one-to-one tutorials
- Critical Reviews/Formative Feedback
- Introduction to professional and academic research skills
- Design and technical workshops
- Input from visiting lecturers/industry guest speakers
Learning Activities include:
- Independent learning, including reflection on verbal and/or written feedback
- Independent research and investigation
- Fabric and materials research
- Workshop-based learning
- Digital and studio practice
- Peer-group learning
- Class discussions
| Type | Hours |
|---|---|
| Independent Study | 120 |
| Teaching | 30 |
| Total study time | 150 |
Resources & Reading list
General Resources
Fashion Design. 1. The Student Hub for advice and support 24/7 General Resource Description: https://www.southampton.ac.uk/studentservices/index.page 2. I-Solutions for digital support General Resource Description: https://www.southampton.ac.uk/isolutions/students/index.page 3. JISC Digital Capabilities General Resource Description: https://sotonac.sharepoint.com/teams/BuildingDigitalCapabilities/SitePages/Student-Help-Guide.aspx 4. Blackboard Ultra General Resource Description: https://sotonac.sharepoint.com/teams/BlackboardUltra/SitePages/About-Blackboard-Ultra.aspx Module announcements, assessment material, weekly resources, relevant reading lists and to specific projects will be listed on the project brief/s and available on blackboard. Additional resources will be signposted on Blackboard 5. Virtual Learning Environment and VPN General Resource Description: https://sotonac.sharepoint.com/teams/IT/SitePages/Services/SouthamptonVirtualEnvironment.aspx https://knowledgenow.soton.ac.uk/Articles/KB0011610 6. Library General Resource Description: https://library.soton.ac.uk/homepage 7. The Academic Skills Library page for study skills support: General Resource Description: http://library.soton.ac.uk/sash 8. LinkedIn Learning General Resource Description: https://sotonac.sharepoint.com/teams/LinkedInLearningatSouthampton 9. Digital Learning resource for students to access digital support General Resource Description: https://www.southampton.ac.uk/digital-learning/index.page 10. Academic Integrity issues: General Resource Description: http://library.soton.ac.uk/sash/what-is-academic-integrity 11. Harvard citing and referencing systems, including cite-them-right online resource: General Resource Description: http://library.soton.ac.uk/sash/referencing
Assessment
Formative
This is how we’ll give you feedback as you are learning. It is not a formal test or exam.
Critical review
- Assessment Type: Formative
- Feedback: All feedback is intended to support you and to allow you to critically reflect on your own work and that of your peers. No marks are awarded for formative feedback.
- Final Assessment: No
- Group Work: No
Summative
This is how we’ll formally assess what you have learned in this module.
| Method | Percentage contribution |
|---|---|
| Personal development portfolio | 100% |
Referral
This is how we’ll assess you if you don’t meet the criteria to pass this module.
| Method | Percentage contribution |
|---|---|
| Personal development portfolio | 100% |
Repeat
An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.
| Method | Percentage contribution |
|---|---|
| Personal development portfolio | 100% |