Research Methods (Fashion Management)

Learning Outcomes

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

• formulate for the Final Project a project design that demonstrates originality in project management techniques and research methods.

Transferable and Generic Skills

Having successfully completed this module you will be able to:

• engage with inclusive, ethical and sustainability practices in designing a project that advances your professional development.

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

• how to evaluate and select appropriate methods in formulating an ethically rigorous project design that advances current ideas and debates related to Fashion Management.

• Introduction to Research
• Generating and refining research ideas (regarding topic formation

or Business propositions). Developing aims, research questions

and objectives (with research focus or/and business focus)

• Secondary data (literature review or market analysis).

Identification of gaps.

• Methodology (Research design and sampling – sample selection

for primary research or selection of secondary sources of

information)

• Secondary research – using secondary sources to answer

research/business aims/gaps.

• Primary research – qualitative, quantitative and social media

research

• Development of collection tools – interviews, focus groups,

questionnaires. or social media analysis

• Research ethics

Students will learn through an interactive lecture programme which will introduce the topics, exploring academic theory and its practical application by reviewing Real-World examples. Following the lectures, the students will take part in a mix of different types of learning experience, designed to allow students to discover, use and apply research approach and methodology in a very ‘hands on’ manner, thus developing skills of independent learning.  Students will be expected to undertake independent learning activities, set in the lecture and seminars, which can include directed learning tasks, group presentations, case study reviews, further reading and research and assessment activity. 

Teaching methods include:

• Lectures
• Tutor-led seminars
• Tutorials
• Workshops
• Case study analysis
• Visiting lecturers
• Academic study skills sessions
• Scaffolding

Learning activities include:

• Independent learning, including reflection and evaluation
• Coached ideation
• Project-based learning
• Group activities, including projects and collaborative tasks
• Problem-solving activities
• Independent research
• Using online reference materials and tutorial notes
• Peer-group learning
• Directed and Guided class discussions

Formative

This is how we’ll give you feedback as you are learning. It is not a formal test or exam.

Coursework

• Assessment Type: Formative
• Feedback: Ongoing throughout the semester through homework, tutorials, class feedback in seminars, surveys, peer feedback, verbal feedback etc. as you are learning.
• Final Assessment: No
• Group Work: Yes

Summative

This is how we’ll formally assess what you have learned in this module.

Referral

This is how we’ll assess you if you don’t meet the criteria to pass this module.

Repeat

An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.