Data Analytics for the Fashion Industry

Module overview

This module will provide you with knowledge and understanding of data analytics to support decision making in modern marketing. You will explore the role of data analytics in marketing strategy and develop an insight into how to apply analytical tools to solve marketing problems, achieve ethical and sustainability goals and foster innovation. You will have the opportunity to learn through real-world case studies and experiment with different types of analytics. You will learn the principles, methods, and uses of data analytics in achieving marketing and business goals.

Learning and Teaching

Teaching and learning methods

Teaching methods may include: •Lectures •Seminars •Case study analysis •Practical activities •Interactive digital workshops Learning methods may include: •Independent learning, including reflection and evaluation of feedback • Group projects •Problem-solving activities •Independent research •Peer-group learning •Class discussions •Presentations

Study time
Type	Hours
Private study hours	126
Teaching	24
Total study time	150

Resources & Reading list

General Resources

Other Online University General Resources:. 1. The Student Hub for advice and support 24/7 General Resource Description: https://www.southampton...dentservices/index.page 2. I-Solutions for digital support General Resource Description: https://www.southampton...ons/students/index.page 3. JISC Digital Capabilities General Resource Description: https://sotonac.sharepo...Student-Help-Guide.aspx 4. Virtual Learning Environment and VPN General Resource Description: https://sotonac.sharepo...VirtualEnvironment.aspx https://knowledgenow.so...c.uk/Articles/KB0011610 5. Library General Resource Description: https://library.soton.ac.uk/homepage 6. The Academic Skills Library page for study skills support: General Resource Description: http://library.soton.ac.uk/sash 7. LinkedIn Learning General Resource Description: https://sotonac.sharepo...InLearningatSouthampton 8. Digital Learning resource for students to access digital support General Resource Description: https://www.southampton...tal-learning/index.page 9. Academic Integrity issues: General Resource Description: http://library.soton.ac...t-is-academic-integrity 10. Harvard citing and referencing systems, including cite-them-right online resource: General Resource Description: http://library.soton.ac.uk/sash/referencing

Textbooks

A. Karim Feroz, Gohar F. Khan, Marshall Sponder (2024). Digital Analytics for Marketing. Routledge.

Robert PalmatierShrihari Sridhar (2021). Marketing Strategy Based on First Principles of Data Analytics. Macmillan Education.

Bazaki, E., & Wanick, V (2023). Reinventing fashion retailing digitalising, gamifying, entrepreneuring.. Springer International Publishing AG.

Subhashish SamaddarSatish Nargundkar (2019). Data Analytics: Effective Methods for Presenting Results. Auerbach Publications.

Assessment

Formative

This is how we’ll give you feedback as you are learning. It is not a formal test or exam.

In-class activities

Assessment Type: Formative
Feedback: Feedback and feed-forward will be given on the in-class activities throughout the semester
Final Assessment:
Group Work: Yes

Summative

This is how we’ll formally assess what you have learned in this module.

Breakdown
Method	Percentage contribution
Data analysis project	50%
Critical Report	50%

Referral

This is how we’ll assess you if you don’t meet the criteria to pass this module.

Breakdown
Method	Percentage contribution
Critical Report	50%
Data analysis project	50%

Repeat

An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.

Breakdown
Method	Percentage contribution
Data analysis project	50%
Critical Report	50%

Module overview

Aims and Objectives

Learning Outcomes

Transferable and Generic Skills

Knowledge and Understanding

Subject Specific Intellectual and Research Skills

Syllabus