Module overview
This is one of the compulsory modules that provides an opportunity to develop knowledge and understanding of fashion in both contemporary and historical contexts.
It considers how as an ever-evolving global phenomenon fashion can be understood through socio-cultural, economic and environmental perspectives. The fashion industry is increasingly interested in how issues of equality, diversity and inclusion manifest and this module will address these concerns.
Consumers are key players within the field of fashion and cycles of fashion and this module will introduce theories and models of consumer behaviour to understand why consumers make decisions in buying fashion products and services. To understand consumers, it is important to have a clear insight into the multiple elements of personal identity intersect within individuals and impact on relationships between individuals and communities, as well as how these can influence consumer behaviour and decisions.