Module overview
Aims and Objectives
Learning Outcomes
Disciplinary Specific Learning Outcomes
Having successfully completed this module you will be able to:
- demonstrate knowledge and understanding of current advertising and branding strategies within a national and global context and ability to critically analyse those strategies
Transferable and Generic Skills
Having successfully completed this module you will be able to:
- demonstrate accurate and effective academic research and communication skills
Knowledge and Understanding
Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:
- how to critically examine academic ideas and debates related to arts and global advertising and branding
Subject Specific Intellectual and Research Skills
Having successfully completed this module you will be able to:
- critically analyse examples and case studies relevant to arts and global advertising and branding
Syllabus
Learning and Teaching
Teaching and learning methods
| Type | Hours |
|---|---|
| Teaching | 48 |
| Private study hours | 252 |
| Total study time | 300 |
Resources & Reading list
Journal Articles
Todnem, R.B.. Leadership: In Pursuit of Purpose.. Journal of Change Management, 21(2), pp. 30-44.
Kempster, S. and Jackson, B. (2022). Leadership for What, Why, for Whom and Where? A Responsibility Perspective. Journal of Change Management, 21(1), pp. 45-65.
Textbooks
DeVereaux, C. (2018). Arts and Cultural Management: Sense and Sensibilities in the State of the Field. Routledge.
Malik, K. and Dudrah, R. (2020). South Asian Creative and Cultural Industries.. Routledge.
Mohr, J.W., Bail, C.A., Frye, M., Lena, J.C., Lizardo, O., McDonnell, T.E., Mische, A., Tavory, I. and Wherry, F.F. (2020). Measuring Culture. Columbia University Press.
Raviola, E. and Zackariasson, P. (2016). Arts and Business: Building a Common Ground for Understanding Society. Routledge.
Caust, J. (2018). Arts Leadership in Contemporary Context. Routledge.
Rentschler, R. (2018). Arts Governance: People, Passion, Performance. Routledge.
Paquette, J. and Redaelli, E. (2015). Arts Management and Cultural Policy Research. Palgrave Macmillan.
Kaehler, B. (2022). Management and Leadership: Definition, Differentiations, and Other Theoretical Considerations (chapter in Contemporary Management). Springer.
Pitts, S.E and Price, S.M. (2021). Understanding Audience Engagement in the Contemporary Arts. Routledge.
O’Reilly, D. (2013). The Routledge Companion to Arts Marketing.. Routledge.
Henze, R. and Escribal, F. (2021). Cultural Management and Policy in Latin America. Routledge.
Hadley, S. (2021). Audience Development and Cultural Policy. Springer.
Durrer, V. and Henze, R. (2020). Managing Culture: Reflecting on Exchange in Global Times. Springer.
Assessment
Formative
This is how we’ll give you feedback as you are learning. It is not a formal test or exam.
Group presentation
- Assessment Type: Formative
- Feedback: Written and verbal feedback
- Final Assessment: No
- Group Work: No
Summative
This is how we’ll formally assess what you have learned in this module.
| Method | Percentage contribution |
|---|---|
| Individual written report | 100% |
Referral
This is how we’ll assess you if you don’t meet the criteria to pass this module.
| Method | Percentage contribution |
|---|---|
| Individual written report | 100% |
Repeat
An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.
| Method | Percentage contribution |
|---|---|
| Individual written report | 100% |