Business Skills for the Creative Industries (Dalian

Module overview

This module will focus on business within the creative industry sector and will offer you the necessary tools to develop an idea for a creative business. You will analyse both a successful and an unsuccessful example of a company in the creative industries sector and reflect on the lessons you learn from these examples in planning for a possible future business plan of your own.

Aims and Objectives

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

techniques used by entrepreneurs to develop creative businesses;
how to develop a creative business proposal
how to integrate a range of skills and practices to the development of a business plan;

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

assess the effectiveness of marketing, finance and HR solutions applied in the creative industries.
distinguish between risks and opportunities;
apply critical thinking and be able to select from a range of business ideas

Transferable and Generic Skills

Having successfully completed this module you will be able to:

communicate clearly business data and information
use a wide range of information sources, databases and referencing skills;
critically analyse and evaluate business data and planning methods;

Learning and Teaching

Teaching and learning methods

The teaching methods include: • Lectures • Case studies • Seminars Learning activities: • Lectures • Seminars • Group problem solving • Team activities

Study time
Type	Hours
Independent Study	114
Teaching	36
Total study time	150

Resources & Reading list

Internet Resources

Academic Integrity support.

Study Skills Workshops.

The Academic Skills Library page for study skills support.

Blackboard.

Harvard citing and referencing support including citethemright online resource.

Textbooks

Millar, D (1987). Material culture and Mass Consumption. Blackwell.

Ranchhod, A; Gurau, C (2007). Marketing Strategies: A Contemporary Approach. FT Pearson.

Keane, M (2013). Creative Industries in China: Art, Design and Media (China Today). Polity.

Osterwalder, A: Pigneur Y (2010). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. John Wiley & Sons.

Ries, E (2011). The Lean Start-up: How Constant Innovation creates radically successful businesses. Penguin.

Lee, H; Lim, L (2014). Cultural Policies in East Asia: Dynamics between the State, Arts and Creative Industries (New Directions in Cultural Policy Research). Palgrave Macmillan.

Sivers, D (2014). China 2014: New Information and Cultural Insights Entrepreneurs Need to Start a Business in China. Wood Egg.

Justice, L (2011). Chinas Design Revolution. MIT Press.

Tse, E (2015). China's Disruptors: How Alibaba, Xiaomi, Tencent, and Other Companies are Changing the Rules of Business. Penguin.

Richard, R (2013). How to Start a Creative Business- A glossary of over 130 Terms for the Creative Entrepreneur. David and Charles.

Jacobsen, M (2013). The Business of Creativity: An Expert Guide to Starting and growing a business in the Creative Sector. Harrison House.

Bilton, C (2006). Management and Creativity: From Creative Industries to Creative Management. Wiley-Blackwell.

Clark, D (2016). Alibaba: The House That Jack Ma Built. Ecco.

Kay, R (2012). Managing Creativity in Science and Hi-Tech. Springer.

Lardy, N; R, Subramanian, A. (2011). Sustaining China's Economic Growth After the Global Financial Crisis. Peterson Institute for International Economics.

Slater, D, Tonkiss, F (2001). Market Society. Polity.

Jackson, P, Lowe, M, Millar, D, Mort, F (2000). Commercial Cultures: Economies, Practices, Spaces. Berg Publishers.

Assessment

Formative

This is how we’ll give you feedback as you are learning. It is not a formal test or exam.

Draft piece

Assessment Type: Formative
Feedback: The purpose of formative feedback is to enhance your learning, help you understand how your work is developing and how you can improve it in the future. There are no marks attached to formative assessment and it will not count towards your final mark. You will receive feedback through seminars, tutorials and critiques. You will also receive a Formative Assessment Feedback Sheet with written comments.
Final Assessment: No
Group Work: No

Summative

This is how we’ll formally assess what you have learned in this module.

Breakdown
Method	Percentage contribution
Written report	100%

Referral

This is how we’ll assess you if you don’t meet the criteria to pass this module.

Breakdown
Method	Percentage contribution
Written report	100%

Repeat

An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.

Breakdown
Method	Percentage contribution
Written report	100%

Repeat Information

Repeat type: Internal