Module overview
This module will focus on business within the creative industry sector and will offer you the necessary tools to develop an idea for a creative business. You will analyse both a successful and an unsuccessful example of a company in the creative industries sector and reflect on the lessons you learn from these examples in planning for a possible future business plan of your own.
Aims and Objectives
Learning Outcomes
Knowledge and Understanding
Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:
- techniques used by entrepreneurs to develop creative businesses;
- how to develop a creative business proposal
- how to integrate a range of skills and practices to the development of a business plan;
Transferable and Generic Skills
Having successfully completed this module you will be able to:
- communicate clearly business data and information
- use a wide range of information sources, databases and referencing skills;
- critically analyse and evaluate business data and planning methods;
Subject Specific Intellectual and Research Skills
Having successfully completed this module you will be able to:
- distinguish between risks and opportunities;
- apply critical thinking and be able to select from a range of business ideas
- assess the effectiveness of marketing, finance and HR solutions applied in the creative industries.
Syllabus
In order to develop entrepreneurial skills and attributes within the creative industries sector, you will consider business formation, marketing, branding and the use of creative approaches to entrepreneurial activity and developing a business.
You will be equipped with a range of skills that can enable you to not only be able to plan a business but to also understand how a business operates and how it can be managed in addition to the most common factors influencing business success and failure.
This module gives you a chance to develop your own ideas in creating, developing and planning a business, together with an understanding of the national and international business environment that you will be
Learning and Teaching
Teaching and learning methods
The teaching methods include:
- Lectures
- Case studies
- Seminars
Learning activities:
- Lectures
- Seminars
- Group problem solving
- Team activities
| Type | Hours |
|---|---|
| Teaching | 36 |
| Independent Study | 114 |
| Total study time | 150 |
Resources & Reading list
Internet Resources
Harvard citing and referencing support including citethemright online resource.
The Academic Skills Library page for study skills support.
Textbooks
Sivers, D (2014). China 2014: New Information and Cultural Insights Entrepreneurs Need to Start a Business in China. Wood Egg.
Ries, E (2011). The Lean Start-up: How Constant Innovation creates radically successful businesses. Penguin.
Lee, H; Lim, L (2014). Cultural Policies in East Asia: Dynamics between the State, Arts and Creative Industries (New Directions in Cultural Policy Research). Palgrave Macmillan.
Osterwalder, A: Pigneur Y (2010). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. John Wiley & Sons.
Justice, L (2011). Chinas Design Revolution. MIT Press.
Millar, D (1987). Material culture and Mass Consumption. Blackwell.
Keane, M (2013). Creative Industries in China: Art, Design and Media (China Today). Polity.
Jacobsen, M (2013). The Business of Creativity: An Expert Guide to Starting and growing a business in the Creative Sector. Harrison House.
Ranchhod, A; Gurau, C (2007). Marketing Strategies: A Contemporary Approach. FT Pearson.
Jackson, P, Lowe, M, Millar, D, Mort, F (2000). Commercial Cultures: Economies, Practices, Spaces. Berg Publishers.
Bilton, C (2006). Management and Creativity: From Creative Industries to Creative Management. Wiley-Blackwell.
Richard, R (2013). How to Start a Creative Business- A glossary of over 130 Terms for the Creative Entrepreneur. David and Charles.
Clark, D (2016). Alibaba: The House That Jack Ma Built. Ecco.
Lardy, N; R, Subramanian, A. (2011). Sustaining China's Economic Growth After the Global Financial Crisis. Peterson Institute for International Economics.
Kay, R (2012). Managing Creativity in Science and Hi-Tech. Springer.
Slater, D, Tonkiss, F (2001). Market Society. Polity.
Tse, E (2015). China's Disruptors: How Alibaba, Xiaomi, Tencent, and Other Companies are Changing the Rules of Business. Penguin.
Assessment
Formative
This is how we’ll give you feedback as you are learning. It is not a formal test or exam.
Draft piece
- Assessment Type: Formative
- Feedback: The purpose of formative feedback is to enhance your learning, help you understand how your work is developing and how you can improve it in the future. There are no marks attached to formative assessment and it will not count towards your final mark. You will receive feedback through seminars, tutorials and critiques. You will also receive a Formative Assessment Feedback Sheet with written comments.
- Final Assessment: No
- Group Work: No
Summative
This is how we’ll formally assess what you have learned in this module.
| Method | Percentage contribution |
|---|---|
| Written report | 100% |
Referral
This is how we’ll assess you if you don’t meet the criteria to pass this module.
| Method | Percentage contribution |
|---|---|
| Written report | 100% |
Repeat
An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.
| Method | Percentage contribution |
|---|---|
| Written report | 100% |
Repeat Information
Repeat type: Internal