Module overview
Aims and Objectives
Learning Outcomes
Transferable and Generic Skills
Having successfully completed this module you will be able to:
- Problem solve effectively and efficiently through the design process
- Identify resources connect your research activity and studio practice
- Apply professional standards to the communication of your work.
Subject Specific Intellectual and Research Skills
Having successfully completed this module you will be able to:
- Extend innovation and originality in your work
- Initiate and identify approaches, appropriate to your subject, that are necessary to manifest your ideas
- Apply a range of methodologies enabling development of your ideas and work
- Critically evaluate arguments to develop your practice
Knowledge and Understanding
Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:
- The conceptual grounding of your approach to your discipline;
- The scope of ideas and research as appropriate to your intended audience
- Critical debates prevailing in your subject and your positioning within them
Subject Specific Practical Skills
Having successfully completed this module you will be able to:
- Apply a range of technical relevant to graphic art and the graphic design industry
- Be increasingly sophisticated in your technical experimentation and practice
Syllabus
Learning and Teaching
Teaching and learning methods
Type | Hours |
---|---|
Independent Study | 378 |
Teaching | 72 |
Total study time | 450 |
Resources & Reading list
Internet Resources
Harvard citing and referencing support including citethemright online resource.
The Academic Skills Library page for study skills support.
Textbooks
Gallo, M., & Quintavalle, A. ( (2001)). The poster in history.. New York:: W.W. Norton.
Bourdieu, P. ( (1984)). Distinction: A social critique of the Judgement of Taste.. Routledge & Kegan Paul Ltd.
Collins, T. ((2014)). 100 ways to create a great ad.. London:: Laurence King.
Barry, P. ((2012)). The advertising concept book: Think now, design late : A complete guide to creative ideas, strategies and campaigns. London:: Thames & Hudson.
Bono, E. ( (1990)). Lateral thinking: A textbook of creativity. London: Penguin.
Jackson, P, Lowe, M, Millar, D, Mort, F. ((2000)). Commercial Cultures: Economies, Practices, Spaces.. Berg Publishers.
Hebdige, D ((1984)). Subculture: The Meaning of Style.. London:: Methuen & Co. Ltd.
Eskilson, S. ( (2007)). Graphic design: A new history.. London:: Laurence King.
Cummings,N, Lewandowska, M. ( (2000)). The Value of Things.. Birkhauser.
Clarke, M. ((2007)). Verbalising the Visual, Translating art & design into words.. London:: AVA Publishing.
Assessment
Formative
This is how we’ll give you feedback as you are learning. It is not a formal test or exam.
Portfolio Development
- Assessment Type: Formative
- Feedback: The purpose of formative feedback is to enhance your learning, help you understand how your work is developing and how you can improve it in the future. There are no marks attached to formative assessment and it will not count towards your final mark.
- Final Assessment: No
- Group Work: No
Summative
This is how we’ll formally assess what you have learned in this module.
Method | Percentage contribution |
---|---|
Portfolio | 100% |
Referral
This is how we’ll assess you if you don’t meet the criteria to pass this module.
Method | Percentage contribution |
---|---|
Portfolio | 100% |
Repeat
An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.
Method | Percentage contribution |
---|---|
Portfolio | 100% |
Repeat Information
Repeat type: Internal