Module overview
Aims and Objectives
Learning Outcomes
Subject Specific Practical Skills
Having successfully completed this module you will be able to:
- develop and produce digital fashion content for a professional presentation.
Subject Specific Intellectual and Research Skills
Having successfully completed this module you will be able to:
- apply critical thinking and selective practice through the generation of a range of ideas which are evaluated and developed into a presentation.
- formulate a critical and strategic view of contemporary fashion marketing and management issues;
Transferable and Generic Skills
Having successfully completed this module you will be able to:
- apply effective project management skills to the development and completion of your work;
- effectively articulate ideas through oral and visual formats using a range of media widely used in business.
Knowledge and Understanding
Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:
- the process, development and impact of strategic intelligence across a range of contextual issues both inside and external to brands (e.g globalisation, innovation, sustainability, marketing ethics);
- the theoretical frameworks influencing fashion futures.
Syllabus
Learning and Teaching
Teaching and learning methods
Type | Hours |
---|---|
Wider reading or practice | 24 |
Lecture | 6 |
Workshops | 4 |
Preparation for scheduled sessions | 14 |
Tutorial | 8 |
Seminar | 6 |
Follow-up work | 40 |
Completion of assessment task | 48 |
Total study time | 150 |
Resources & Reading list
Internet Resources
Journal Articles
Journal of Fashion Marketing and Management. , Emerald.
Journal of Services Marketing. , Emerald.
Textbooks
Pearson Schmidt R A & Wright H (1996). Financial Aspects of Marketing. Palgrave Macmillan.
Hines, T, & Bruce, M (2007). Fashion Marketing : Contemporary Issues. Amsterdam; Boston: Butterworth-Heinemann.
Butterworth-Heinemann Burk wood, Marian (2013). Essential Guide to Marketing Planning. London: Financial Times/ Prentice Hall.
Brennan.R, Baines.P, Garneau.P & Vos.L (2008). Contemporary Strategic Marketing. Palgrave.
Kotler. P & Keller.K (2016). Marketing Management. Pearson.
Assessment
Formative
This is how we’ll give you feedback as you are learning. It is not a formal test or exam.
Presentation
- Assessment Type: Formative
- Feedback: Feedback on the Individual Presentation will include:- •Monitoring of Students progress through regular attendance of scheduled sessions •group tutorials •peer and discussion •Focused targets will be agreed at each formative meeting that will inform the summative assessment.
- Final Assessment: No
- Group Work: No
Summative
This is how we’ll formally assess what you have learned in this module.
Method | Percentage contribution |
---|---|
Digital presentation | 100% |
Referral
This is how we’ll assess you if you don’t meet the criteria to pass this module.
Method | Percentage contribution |
---|---|
Digital presentation | 100% |
Repeat
An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.
Method | Percentage contribution |
---|---|
Digital presentation | 100% |