Creative Strategy

Learning Outcomes

Transferable and Generic Skills

Having successfully completed this module you will be able to:

• confidently apply a range of extended digital media skills to the production of your work.
• manage your own workload with increased autonomy and apply independent problem-solving skills within all aspects of a project;
• effectively articulate your ideas through, visual and written formats;

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

• demonstrate your ability to select, analyse and evaluate relevant fashion information.
• apply knowledge and critical understanding of fashion communication to increasingly complex situations;
• effectively generate ideas, fashion concepts and proposals for a defined project brief;

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

• the theoretical frameworks influencing fashion communication;
• the creative and strategic processes required for specific fashion markets, consumers and commercial environments.
• the broad and evolving scope of fashion communication and the contexts in which they operate today across brands and the industry;

Subject Specific Practical Skills

Having successfully completed this module you will be able to:

• demonstrate in depth specialist knowledge of fashion communication in order to develop innovative strategic and creative propositions for a defined audience using moving image;
• creatively employ digital technologies in the production of film / photographs.

Formative

This is how we’ll give you feedback as you are learning. It is not a formal test or exam.

Draft piece

• Assessment Type: Formative
• Feedback: Feedback on the Creative Design Project will include the submission of a 5 slide presentation during class (5 mins ) towards the end of the module; feedback will be given by the tutor and peer group to aid development of the summative assessment. Other formative feedback will be delivered via weekly tutorials throughout the module.
• Final Assessment: No
• Group Work: No
• Percentage contribution: 100%

Summative

This is how we’ll formally assess what you have learned in this module.

Referral

This is how we’ll assess you if you don’t meet the criteria to pass this module.

Repeat

An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.