Module overview
Aims and Objectives
Learning Outcomes
Transferable and Generic Skills
Having successfully completed this module you will be able to:
- Identify strengths and weaknesses in your academic skills
Disciplinary Specific Learning Outcomes
Having successfully completed this module you will be able to:
- Demonstrate and apply enhancements, modifications or new concepts that include Equitable, Diverse, Inclusive, Ethical and Sustainable Solutions.
- Investigate and present a variety of fashion marketing strategies and fashion management processes, improvements and solutions for the Business and Fashion Marketing environment.
Knowledge and Understanding
Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:
- Ideas, objects, theories and makers that have informed the discipline in a global context
Subject Specific Intellectual and Research Skills
Having successfully completed this module you will be able to:
- Test ideas through critical reflection using a variety of physical and digital sources
Syllabus
Learning and Teaching
Teaching and learning methods
Type | Hours |
---|---|
Independent Study | 252 |
Teaching | 48 |
Total study time | 300 |
Resources & Reading list
Textbooks
Jackson T & Shaw D (2009). Fashion Marketing . Basingtoke: Palgrave.
Posner H ( 2015). Marketing Fashion . London: Laurence King.
Easey M (2009). Fashion Marketing . Chichester: : Blackwell Publishing.
Lancaster.G & Massingham L (2018). Essentials of Marketing Management. Oxford: Routledge.
Assessment
Formative
This is how we’ll give you feedback as you are learning. It is not a formal test or exam.
Portfolio
- Assessment Type: Formative
- Feedback: You will experience formative feedback during the module in different learning situations, for example: tutorials, crits and written feedback, contributing to the written summative feedback given at the end of the module.
- Final Assessment: No
- Group Work: No
Summative
This is how we’ll formally assess what you have learned in this module.
Method | Percentage contribution |
---|---|
Portfolio | 100% |
Referral
This is how we’ll assess you if you don’t meet the criteria to pass this module.
Method | Percentage contribution |
---|---|
Portfolio | 100% |
Repeat
An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.
Method | Percentage contribution |
---|---|
Portfolio | 100% |