Project overview
With the advancement in mobile technology, O2O (Online to Offline) services have become an important part of our daily lives. For O2O service providers, the biggest challenge is to provide in-time service to a large number of customers with limited manpower in peak times. How to design a courier/assignment (matching) mechanism which delivers satisfactory service in an efficient way has become a vital ingredient in a successful business practice. With the unique data collected from one of the largest O2O company in the UK, we aim to design an optimal mechanism for the matching problem using both innovative AI algorithms and an auction mechanism. We will also make contributions to the business models of this growing industry as well as economic and behavioural theories.
