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Dr Yuan He

Research Fellow
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Miss Yuan Li

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Dr Yuanming Qiu

Lecturer in Digital and Data Driven Mktg

Research interests

  • Digital marketing (social media engagement)
  • Consumer boycott
  • Forecasting research
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Dr Yuanyi Xu

Lecturer in Marketing

Research interests

  • Consumer Identity and Identity Threat
  • Goals, Motivations, and Individual Differences
  • Symbolic Consumption

Accepting applications from PhD students

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Professor Yuanyuan Yin

Professor

Research interests

  • Inclusive design for ageing
  • Product and service design
  • Design for healthy ageing
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