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Mrs Cagla Dayangan

Research interests

  • Conspicuous consumption and self-identity
  •  Identity-related dilemmas and coping mechanisms
  • Consumer-brand attachment

More research

Connect with Cagla

Email: C.Dayangan@soton.ac.uk

Tel: +44 7470156384

ORCID
LinkedIn

Profile photo 
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Name 
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Job title 
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Research interests (for researchers only) 
Add up to 5 research interests. The first 3 will appear in your staff profile next to your name. The full list will appear on your research page. Keep these brief and focus on the keywords people may use when searching for your work. Use a different line for each one.

In Pure (opens in a new tab), select ‘Edit profile’. Under the heading 'Curriculum and research description', select 'Add profile information'. In the dropdown menu, select 'Research interests: use separate lines'.

Contact details 
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ORCID ID 
Create or connect your ORCID ID in Pure (opens in a new tab). Select ‘Edit profile’ and then 'Create or Connect your ORCID ID'.

Accepting PhD applicants (for researchers only) 
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About

Cagla Dayangan is a Postgraduate Researcher at Southampton Business School, University of Southampton. Her research, based in the Department of Digital and Data-driven Marketing, focuses on the psychological and cognitive drivers behind consumer behavior, particularly within luxury retail settings. She examines how contextual factors shape consumers’ cognitive processing and the complex interactions between consumers and luxury brands, offering fresh insights into the evolving nature of these relationships in today’s luxury markets. Cagla's academic pursuits also extend to international marketing and supply chain management, with a focus on demand-side perspectives and the role of dynamic capabilities in strategic market interactions. Her commitment to advancing knowledge is enriched by practical experience, bridging academic rigor with real-world insights.

You can update this in Pure (opens in a new tab). Select ‘Edit profile’. Under the heading and then ‘Curriculum and research description’, select ‘Add profile information’. In the dropdown menu, select - ‘About’.

Write about yourself in the third person. Aim for 100 to 150 words covering the main points about who you are and what you currently do. Clear, simple language is best. You can include specialist or technical terms.

You’ll be able to add details about your research, publications, career and academic history to other sections of your staff profile.

Update this section in Pure