Edit your staff profile

Your staff profile is made up of information taken from systems including Pure and Subscribe.  This page explains how to update each section of your profile.

Dr Monica Mihalache

 PhD, FHEA, MSc
Principal Teaching Fellow

Research interests

  • Media Consumer Behaviour
  • Integrated Marketing Communications effects
  • Cultivation theory 

More research

Accepting applications from PhD students.

Connect with Monica

Profile photo 
Upload your profile photo in Subscribe (opens in a new tab). Your profile photo in Pure is not linked to your public staff profile. Choose a clear, recent headshot where you are easily recognisable. Your image should be at least 340 by 395 pixels. 

Name 
To change your name or prefix title contact Ask HR (opens in new tab)  If you want to update an academic title you'll need to provide evidence e.g. a PhD certificate. The way your name is displayed is automatic and cannot be changed. You can also update your post-nominal letters in Subscribe (opens in a new tab).

Job title 
Raise a request through ServiceNow (opens in a new tab) to change your job title (40 characters maximum) unless you're on the ERE career pathway. If you're on the ERE path you can not change your main job title, but you can request other minor updates through Ask HR (opens in new tab). If you have more than one post only your main job title will display here, but you can add further posts or roles in other sections of your profile.

Research interests (for researchers only) 
Add up to 5 research interests. The first 3 will appear in your staff profile next to your name. The full list will appear on your research page. Keep these brief and focus on the keywords people may use when searching for your work. Use a different line for each one.

In Pure (opens in a new tab), select ‘Edit profile’. Under the heading 'Curriculum and research description', select 'Add profile information'. In the dropdown menu, select 'Research interests: use separate lines'.

Contact details 
Add or update your email address, telephone number and postal address in Subscribe (opens in a new tab). Use your University email address for your primary email. 

You can link to your Google Scholar, LinkedIn and Twitter accounts through Pure (opens in a new tab). Select ‘Edit profile’.  In the 'Links' section, use the 'Add link' button. 

ORCID ID 
Create or connect your ORCID ID in Pure (opens in a new tab). Select ‘Edit profile’ and then 'Create or Connect your ORCID ID'.

Accepting PhD applicants (for researchers only) 
Choose to show whether you’re currently accepting PhD applicants or not in Pure (opens in a new tab). Select ‘Edit profile’. In the 'Portal details' section, select 'Yes' or 'No' to indicate your choice. 

About

Monica Mihalache has over 12 years of experience in digital and offline integrated marketing, with focus on visual and video communication. 
After graduating her Economics and Marketing Degree in Romania, Monica started to work for the first Internet Service Provider in the Eastern European region. She continued her studies in US with a Master Degree in Marketing Research at Texas A&M University, USA. Returning to Europe, she worked as a Specialist Referent in Marketing for the Public National Romanian Television. She coordinated the communication strategy implementation for the television station, and as coordinator for the communication strategy in advertising campaigns, European funded projects, festivals, international seminars, and special European and national events.
During her doctoral degree, Dr Monica Mihalache followed an interdisciplinary methodological approach of redesigning and testing on a large Eastern‐Romanian sample a well-known materialism scale previously tested exclusively on western cultures. She argued that importing methodologies of research without pre‐testing methods or without understanding the cultural significance of the same variables could offer the research an altered end‐point in the study of the media effects on values’ formation.
Dr Monica Mihalache participated in a three years European granted project under the European Program POSDRU. She is a member of the network of trainers in television, diploma obtained at the SON&R BBC Training Centre in Bristol, UK. She is a Higher Education Fellow and member of the Data and Marketing Association in London.

She is a member of the CIRCOM Network of trainers in television, diploma obtained at the SON&R BBC Training Centre in Bristol, UK.

Her training and teaching methods are focused on creating a bridge between theoretical conceptual frameworks and practical application of knowledge, motivating students to challenge themselves and believe in their unique learning style.

She enjoys working with passionate and enthusiast people in Marketing related fields, such as applied data science and integrated marketing communication.

You can update this in Pure (opens in a new tab). Select ‘Edit profile’. Under the heading and then ‘Curriculum and research description’, select ‘Add profile information’. In the dropdown menu, select - ‘About’.

Write about yourself in the third person. Aim for 100 to 150 words covering the main points about who you are and what you currently do. Clear, simple language is best. You can include specialist or technical terms.

You’ll be able to add details about your research, publications, career and academic history to other sections of your staff profile.