Reem Alasadi is a forward-thinking leader in fashion and textiles, with a 360-degree approach that envisions the needs of future designers. Her leadership style combines individuality and collaboration, inspiring both her team and students to think creatively. Reem's emphasis on celebrating diversity, promoting creativity, and fostering community engagement and inclusivity creates a vibrant learning environment.
Drawing on her background in sustainable, and deconstruction design and extensive knowledge of the retail industry, from styling, merchandising, designing, retailing, Reem brings valuable inspiration to the Fashion and Textile department.
Her consultancies with renowned brands such as Stella McCartney, John Richmond, Robert Carrie Williams, and Ralph Lauren further validate her expertise, plus selling inspirations to many from the Arcadia groups to haute couture.
In 2009, at London Fashion week Reem made a significant impact on the fashion world by challenging conventional norms and introducing a revolutionary approach to showcasing and selling fashion collections. She ingeniously combined two seasons into one runway show, disrupting traditional practices.
Driven by a commitment to raising ‘smart way design’ and ‘less-waste’ awareness, Reem firmly believes that adopting the one runway/two season approach can substantially reduce our carbon footprint and have a tangible impact on energy efficiency. She envisions a collective effort towards greater creativity, productivity, and respect for the Earth's resources and our own time, energy, and creativity.
Reem's work has received extensive media coverage, with features in newspapers such as The Telegraph, The Times, The Evening Standard, Le Monde, The Observer, and The Guardian. Her designs have also graced the pages of notable magazines, including Vogue (English and French editions), i-D, The Face, Nylon, Tank, ELLE, Super Super, Surface, The Sunday Times Style, ICON, Blueprint, and her collaboration with trend forecaster Li Edelkoort for the publication Bloom.
With her unwavering passion and dedication, Reem continues to shape the future of fashion and Textiles, by empowering the next generation of designers.
External positions
Reem's interational experience as a consultant between 2005 and 2014 includes:
- Cultural Curator, Creative Director, Stylist, Art Director, Consultant for Design-Led Brands
- Panel Moderator, Content Creator, Casting, Judge for D&AD
She has also served as a Visiting Lecturer at Bunka Japan, Hongkong polyethnic, Southwest university China, suichaun china , Ual
Shows
A Beautiful Agony Collection SS/AW08 in London and Tokyo
Charlie Says Collection SS/AW09 in London and Tokyo
Bubble and Squeak Collection SS/AW10 in Tokyo
God save the queen collection SS/AW 11 in Tokyo
Twisted Oliver Collection 2012 in Tokyo
Entrapment collection SS/AW13 in Tokyo
Daddy take me to the Circus SS/AW14 in Tokyo
