Module overview
This course explores the intersection of innovative business creation and artificial intelligence technologies. Students will learn how to leverage AI to identify market opportunities, develop innovative solutions, and create successful business models. The curriculum includes theoretical foundations of entrepreneurship, practical applications of AI, and case studies of successful AI-driven startups. By the end of the course, students will be equipped with the skills to launch and grow AI-powered entrepreneurial ventures.
Aims and Objectives
Learning Outcomes
Transferable and Generic Skills
Having successfully completed this module you will be able to:
- Presentation skills to communicate effectively in written form, using and justifying arguments
- Collaborate with others to create and present a comprehensive business plan that leverages AI for competitive advantage;
- Use a wide range of AI technologies to build successful business models
Knowledge and Understanding
Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:
- The principles of entrepreneurship and the role of AI in driving innovative business solutions
- The development of sustainable business models that incorporate AI technologies for a competitive edge.
- Techniques for identifying and evaluating market opportunities
Subject Specific Intellectual and Research Skills
Having successfully completed this module you will be able to:
- Verbal communication of appropriate theoretical concepts, models, tools and techniques which facilitate entrepreneurship;
- Identify and evaluate market opportunities even using AI-driven analysis techniques.
- Recognise and evaluate opportunities for exploitation with AI technologies
Syllabus
The exact topics covered in this module will depend on the configuration of the team of tutors and their respective research areas within strategy and innovation management. The module may include, but is not limited to, the following topics:
Introduction to Entrepreneurship
Market Analysis techniques
Innovative Business Models with AI
Opportunity development, assessment and evaluation
Developing AI business models that capture value and sustain their competitive advantage
AI in Product Development and Innovation
The creation and development of the business plan
Learning and Teaching
Teaching and learning methods
Teaching methods include:
Lectures
Guided study and research activity
Practical experience
Personal reflection
Learning activities include:
Teaching
Groupwork
Independent Study
Type | Hours |
---|---|
Lecture | 24 |
Total study time | 24 |
Assessment
Summative
This is how we’ll formally assess what you have learned in this module.
Method | Percentage contribution |
---|---|
Group report | 20% |
Final Report | 80% |
Referral
This is how we’ll assess you if you don’t meet the criteria to pass this module.
Method | Percentage contribution |
---|---|
Final Report | 100% |
Repeat
An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.
Method | Percentage contribution |
---|---|
Final Report | 100% |