Artificial Intelligence and Business

Learning Outcomes

Transferable and Generic Skills

Having successfully completed this module you will be able to:

• evaluate and select solutions for complex problems
• evaluate technologies and distinguish the real value, from hype, and Fear Of Missing Out (FOMO)
• apply research skills, use library and other resources effectively, and apply bibliographical skills

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

• evaluate the broader implications to society of AI use
• reflect on how AI can support different people and processes in an organization
• classify AI technologies, evaluate solutions and redesign processes and business models to utilize them

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

• how an organization can adapt their business model to fully utilize AI
• the variety of AI technologies available, and the opportunities and risks they involve.
• the complexity of Human-Computer Interaction (HCI) and how AI changes specific relationships

Students will learn about how to identify the typical categories of AI applications, how they use data and the other related technologies that support them. Indicative content:

How to select the right type of AI for different tasks and processes, and what are the implications of that choice in terms of performance, transparency, and data needed.

Regulation around the use of AI in the UK, the European Union and other parts of the world.

Explore how an organization can adapt their business model to fully utilize AI.

Take a deep dive into AI in finance. Use this case to explore the implications for performance and risk.

Once a new business model is identified, how you should guide an organization through digital transformation.

Popular models of Human-Computer Interaction (HCI) that can be used to understand AI adoption and use.

Finally, the course will have three lectures for the future of business and AI: a) AI and transformation of the business landscape, b) Causal AI: the next step in effective business AI And c) Beyond the AI hype

The module is taught through a combination of lectures, classes, interactive case discussion, seminars, additional reading, and individual coursework.

Summative

This is how we’ll formally assess what you have learned in this module.

Referral

This is how we’ll assess you if you don’t meet the criteria to pass this module.

Repeat

An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.