International Marketing

Learning Outcomes

Transferable and Generic Skills

Having successfully completed this module you will be able to:

• provide international marketing options/solutions to solve business problems;
• critically communicate ideas and arguments fluently and effectively;

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

• evaluate the impact of recent environmental changes on international marketing activities;
• appraise and apply key marketing principles to create competitive advantage;

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

• techniques for the analysis of environmental and competitive forces in an international setting;
• the issues and complexities facing organisations when moving into international markets;

Topics covered in this module will include:

• Business Environment
• Culture
• International Market Selection
• Market Entry
• Marketing Mix

The basic principle of the teaching and learning strategy for this module is to encourage you to actively engage in the subject matter through guided self-discovery of the material. Lectures will be used to set the agenda and further develop the material from your wider reading. Teaching materials may include case studies, videos, topical broadcast materials and research papers.

Summative

This is how we’ll formally assess what you have learned in this module.

Referral

This is how we’ll assess you if you don’t meet the criteria to pass this module.

Repeat

An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.