Entrepreneurship and New Venture Design

Learning Outcomes

Transferable and Generic Skills

Having successfully completed this module you will be able to:

• Write effectively for business purposes;
• Work effectively as part of a task-orientated and diverse group.
• Manage individual tasks, personal resources and time effectively;

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

• Pitch a new business idea / business case.
• Apply and evaluate design thinking as a business process;

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

• Key success factors for entrepreneurship;
• Design methods applied to entrepreneurship.

• Entrepreneurship success factors
• The role of the entrepreneur
• Processes for developing and testing new business ideas (lean start-up, design thinking)
• Stakeholder analysis (and market research) – tools and techniques
• Types of entrepreneurship (e.g. social entrepreneurship)
• Entrepreneurship support and resources

Teaching and learning methods

Teaching methods include:

• Lectures
• In class exercises

Learning activities include:

• Individual reading and research
• Group discussions
• Individual report writing

Resources & Reading list

Journal Articles

Carlgren, L., Elmquist, M. & Rauth, I. (2016). The Challenges of Using Design Thinking in Industry – Experiences from Five Large Firms. Creativity and Innovation Management, 25(3), pp. pp.344-362.

Luotola, H. et al (2017). Embracing uncertainty in value-based selling by means of design thinking. Industrial Marketing Management, 65((June)), pp. pp. 59-75.

Textbooks

Luchs, M.G. (2015). Design thinking: new product development essentials from the PDMA. Wiley-Blackwell.

Cross, N. (2011). Design Thinking: Understanding How Designers Think and Work. Berg Publishers.

Ries, E (2011). The Lean Startup: How Constant Innovation Creates Radically Successful Businesses. Penguin.

Formative

This is how we’ll give you feedback as you are learning. It is not a formal test or exam.

In-class formative opportunities

• Assessment Type: Formative
• Feedback: Feedback will be given in class for class discussions and informal group work activities.
• Final Assessment: No
• Group Work: No

Summative

This is how we’ll formally assess what you have learned in this module.

Referral

This is how we’ll assess you if you don’t meet the criteria to pass this module.

Repeat

An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.

Repeat Information

Repeat type: Internal & External