Module overview
Much of the debate surrounding innovation and innovation management has focused on products. Yet, services have increasingly become a major driving force for successful businesses and economic growth, not only in advanced economies but also in emerging markets. This module has been developed to address this important trend to enable learning about the latest developments in service innovation management.
Aims and Objectives
Learning Outcomes
Subject Specific Intellectual and Research Skills
Having successfully completed this module you will be able to:
- appreciate the commonalities and differences between service sectors.
- apply appropriate concepts, models, tools and techniques of service innovation management, both in a theoretical context but also in applied real-world situations;
- evaluate alternative approaches to service innovation management in the context of specific management situations;
Transferable and Generic Skills
Having successfully completed this module you will be able to:
- apply the research skills to synthesise, analyse, interpret and critically evaluate information from a range of sources.
- recognise that in many situations, there are a range of alternatives which should be evaluated;
- self-manage the development of learning and study skills., individually and/or as part of a collaborative learning group;
- contribute successfully to a peer work group;
Knowledge and Understanding
Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:
- the theoretical concepts, models, tools and techniques of service innovation management.
- the strategic and operational trends in service management;
- the reasons why service innovation has become increasingly important for business success and economic growth;
Syllabus
Key themes may include:
- Introduction to service innovation management
- Unpacking’ hidden innovation
- The management of service R&D and innovation
- The role of innovation in services: open innovation, organisational innovation, absorptive capacity, strategic networking
- Consumer-led systems and co-creation in service innovation
- Digital service environments
- Supply chains in services
- The role of public policy for service innovation
- Sector-specific knowledge and sector case studies highlighting similarities and diversity in terms of the level of skill and capital intensity: retail, hospitality, tourism, software, knowledge-intensive professional and business services, creative industries, craft sectors
- ‘Servitisation’ of manufacturing
Learning and Teaching
Teaching and learning methods
- Lectures
- Interactive case studies
- Problem solving activities
- In class debate and discussions
- Guided and independent study
- Guest talks
- Use of video and online materials
- Group activities
- An individual assignment
Class activities, such as problem-solving tasks, discussions and use of case studies provide opportunities for students to gain feedback from lecturer and/or peers about their level of understanding and knowledge prior to any formal summative assessment. Feedback on the coursework is normally provided through a written report for each individual/group within four weeks of the submission date.
Type | Hours |
---|---|
Teaching | 24 |
Independent Study | 126 |
Total study time | 150 |
Resources & Reading list
Textbooks
Agarwal, R., Selen, W., Roos, G. and Green, R. (2015). The Handbook of Service Innovation.. Springer..
Gustafsson, A., Kristensson, P., Schirr, G.R. and Witell, L. (2016). Service innovation. Business Expert Press.
Gallouj, F and Djellel F (Eds) (2010). The Handbook of Innovation and Services: A Multi-Disciplinary Perspective. Cheltenham: Edward Elgar Publishing.
Assessment
Formative
This is how we’ll give you feedback as you are learning. It is not a formal test or exam.
Class discussions
- Assessment Type: Formative
- Feedback: Formative assessment is informal, through discussions and group/individual tasks during interactive lectures and case study seminars.
- Final Assessment: No
- Group Work: No
Summative
This is how we’ll formally assess what you have learned in this module.
Method | Percentage contribution |
---|---|
Group presentation | 20% |
Coursework | 80% |
Referral
This is how we’ll assess you if you don’t meet the criteria to pass this module.
Method | Percentage contribution |
---|---|
Coursework | 100% |
Repeat
An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.
Method | Percentage contribution |
---|---|
Coursework | 100% |
Repeat Information
Repeat type: Internal & External