Module overview
This module aims to provide you with a foundation for international business. It covers key concepts and theories showing the unique features of doing business in the international context. It will develop your awareness of the global business environment and the skills and knowledge needed to conduct international business. From this module, you will learn how to conduct international business and what determines success and failure. The module will use case studies for you to analyse practical challenges and provide solutions.
Aims and Objectives
Learning Outcomes
Knowledge and Understanding
Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:
- The environment of international business;
- The opportunities and challenges of doing international business.
- Key concepts and theories of international business;
Subject Specific Intellectual and Research Skills
Having successfully completed this module you will be able to:
- Analyse alternative strategies for international business in different contexts;
- Critically reflect on international business theories and practices.
Transferable and Generic Skills
Having successfully completed this module you will be able to:
- Synthesise information from a range of sources to answer a question;
- Communicate ideas and arguments fluently and effectively;
- Use a wide range of intellectual ideas and analytical thinking to enrich arguments.
Syllabus
The topics covered in this module will include:
- The environment of international business
- Motives and barriers for internationalisation
- Foreign markets entry modes
- Internationalisation process
- Multinational enterprise
- Global strategy
- Ethics and sustainability in international business
Learning and Teaching
Teaching and learning methods
Teaching and learning methods include lectures, seminars, group discussions, and self-directed learning.
The concepts and theories of international business will be introduced in a series of lectures, directed reading, videos and class discussion. Seminars will allow students to apply the concepts and theories to case studies and discuss in groups.
| Type | Hours |
|---|---|
| Completion of assessment task | 30 |
| Preparation for scheduled sessions | 22 |
| Wider reading or practice | 36 |
| Revision | 12 |
| Follow-up work | 16 |
| Seminar | 10 |
| Lecture | 24 |
| Total study time | 150 |
Resources & Reading list
Textbooks
Peng, M.W. and Meyer, K. (2023). International Business. Cengage.
Peng, M.W. (2021). Global Strategy. Cengage.
Cavusgil, S.T., Knight, G., and Riesenberger, J.R. (2020). International Business: The New Realities, Global Edition. Person.
Hill, C.W.L. (2022). International Business: Competing in the Global Marketplace. McGraw Hill.
Verbeke, A. and Lee, I.H.I. (2021). International Business Strategy: Rethinking the Foundations of Global Corporate Success. Cambridge University Press.
Bartlett, C.A. and Beamish, P.W. (2018). Transnational Management: Text and Cases in Cross-border Management. Cambridge University Press.
Assessment
Formative
This is how we’ll give you feedback as you are learning. It is not a formal test or exam.
Questions and answers
- Assessment Type: Formative
- Feedback:
- Final Assessment:
- Group Work: No
Summative
This is how we’ll formally assess what you have learned in this module.
| Method | Percentage contribution |
|---|---|
| Individual Coursework | 100% |
Referral
This is how we’ll assess you if you don’t meet the criteria to pass this module.
| Method | Percentage contribution |
|---|---|
| Individual Coursework | 100% |
Repeat
An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.
| Method | Percentage contribution |
|---|---|
| Individual Coursework | 100% |
Repeat Information
Repeat type: Internal & External