Module overview
This module aims to introduce you to the theory and practice of the Lean Startup methodology, a hypothesis driven experimental model of entrepreneurship. Unlike other entrepreneurship modules, this module requires that you evaluate a provided idea, rather than developing one yourself. You will be introduced to the Lean Startup methodology in a series of lectures and seminars, including a number of practical methods and tools which you can apply in a project. In teams, you will seek to obtain customer feedback on a provided product or service prototype. You will then propose design changes based on that feedback. Your individual assessment will evaluate your team’s application of the Lean Startup method, and critically evaluate the method itself.
Aims and Objectives
Learning Outcomes
Subject Specific Intellectual and Research Skills
Having successfully completed this module you will be able to:
- apply the Lean Startup methodology;
- critically reflect on the value, suitability and limits of the Lean Startup methodology.
Transferable and Generic Skills
Having successfully completed this module you will be able to:
- communicate ideas and arguments fluently and effectively in a variety of written and spoken formats;
- collect and critically evaluate qualitative and quantitative information;
- use library and other resources effectively, and apply bibliographical skills.
- work effectively in groups and recognise problems associated with group working;
Knowledge and Understanding
Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:
- the scientific method.
- the Lean Startup methodology;
Syllabus
The topics covered in this module will include:
Lean manufacturing
Lean Startup
The scientific method
Experimental models
Split testing
Hypothesis testing
Problem solving models
Team working
Learning and Teaching
Teaching and learning methods
Teaching and learning methods include lectures, seminars, group discussions, and self-directed learning.
The lean startup method and its foundations (lean manufacturing, the scientific method) will be introduced in a series of lectures, directed reading, videos and class discussion. Seminars will allow students to discuss their experiences of applying the Lean Startup methods and their experiences of teamwork.
Guest speakers will be invited to share their experiences with using the Lean Startup method in practice.
An individual report will require students to carry out independent research into the effectiveness of the Lean Startup method in a range of settings, and to critically assess their own group project.
| Type | Hours |
|---|---|
| Seminar | 10 |
| Independent Study | 50 |
| Lecture | 24 |
| Completion of assessment task | 40 |
| Preparation for scheduled sessions | 26 |
| Total study time | 150 |
Resources & Reading list
Journal Articles
Grimes, M. G (2018). The pivot: How founders respond to feedback through idea and identity work. Academy of Management Journal, 61, pp. 1692-1717.
Blank, S (2013). Why the lean start-up changes everything. Harvard business review, 91(5), pp. 63-72.
Ghezzi, A., & Cavallo, A. (2020). Agile business model innovation in digital entrepreneurship: Lean startup approaches. Journal of business research, 110, pp. 519-537.
Bortolini, R.F., Cortimiglia M.N., Ferreira Danilevicz M.N., Ghezzi, A. (2018). Lean Startup: a comprehensive historical review. Management Decision.
Harms, R., & Schwery, M (2020). Lean startup: Operationalizing lean startup capability and testing its performance implications. Journal of small business management, 58(1), pp. 200-223.
Shepherd, D. A. & Gruber, M (2020). The lean startup framework: Closing the academic–practitioner divide. Entrepreneurship Theory and Practice.
Yang, X., Sun, S. L., & Zhao, X. (2019). Search and execution: examining the entrepreneurial cognitions behind the lean startup model. Small Business Economics, 52(3), pp. 667-679.
Bocken, N., & Snihur, Y (2020). Lean Startup and the business model: Experimenting for novelty and impact. , 53(4), pp. 101953.
Mansoori, Y., Karlsson, T., & Lundqvist, M. (2019). The influence of the lean startup methodology on entrepreneur-coach relationships in the context of a startup accelerator. Technovation, 84, pp. 37-47.
Textbooks
Ries, Eric (2011). “The lean startup: how today's entrepreneurs use continuous innovation to create radically successful businesses. Crown Publishing.
Blank, S (2007). The four steps to the epiphany: Successful strategies for products that win. John Wiley & Sons.
Osterwalder, A. & Pigneur, Y (2010). Business model generation: A handbook for visionaries, game changers, and challengers. John Wiley & Sons.
Gruber, M. & Tal, S (2017). Where to play: 3 steps for discovering your most valuable market opportunities. Pearson.
Assessment
Summative
This is how we’ll formally assess what you have learned in this module.
| Method | Percentage contribution |
|---|---|
| Report | 70% |
| Group presentation | 30% |
Referral
This is how we’ll assess you if you don’t meet the criteria to pass this module.
| Method | Percentage contribution |
|---|---|
| Report | 100% |
Repeat
An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.
| Method | Percentage contribution |
|---|---|
| Report | 100% |
Repeat Information
Repeat type: Internal & External