Module overview
Aims and Objectives
Learning Outcomes
Subject Specific Practical Skills
Having successfully completed this module you will be able to:
- advise on some of the technical and socio-cultural aspects of digital media design and production and be able to offer a critical review of professionally produced materials.
Transferable and Generic Skills
Having successfully completed this module you will be able to:
- manage an independent research project effectively.
- reflect on your own capabilities in the context of independent learning and professional development.
- work to fulfil a specific brief.
- match a digital artefact to its target audience.
Knowledge and Understanding
Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:
- the sources of information and contexts relevant to a target audience.
- the contexts in which digital media artefacts function.
- the processes involved in the production, distribution, exhibition, reception, and consumption of selected types of digital output.
- how to apply the skills and theoretical frameworks studied during your degree to the benefit of society.
Subject Specific Intellectual and Research Skills
Having successfully completed this module you will be able to:
- demonstrate an ability to work with appropriate digital media tools.
- comment on the agenda and priorities of professional practitioners and other social actors.
- locate, synthesise, evaluate and organise information when critically engaging with social media and societal issues.
- design and critique social and digital media artefacts whether this is your own work, that of your peer group, or of a professional practitioner.
Syllabus
Learning and Teaching
Teaching and learning methods
| Type | Hours |
|---|---|
| Workshops | 50 |
| Independent Study | 100 |
| Total study time | 150 |
Resources & Reading list
Journal Articles
Leah Scolere, Urszula Pruchniewska, Erin Duffy (2018). Constructing the platform-specific self-brand: the labour of social media promotion. Social Media + Society, 4(3).
Textbooks
Simon Lindgren (2017). Digital Media and Society. London: SAGE.
Angela McRobbie (2016). Be Creative. Making a Living in the New Culture Industries. Cambridge, UK/Malden, MA: Polity Press.
Robert McKee and Thomas Gerace (2018). Storynomics: Story-Driven Marketing in the Post-Advertising World. NY: Grand Central.
Wendy Hui Kyong Chun (2016). Updating to remain the same. Habitual New Media. Cambridge, MA: MIT Press.
Annmarie Hanlon (2019). Digital Marketing: Strategic Planning & Integration,. London: SAGE.
Matthew Fuller (2008). Software Studies. A Lexicon. Cambridge, MA: MIT Press.
Stuart Hall et. al. (2013). Policing the crisis: mugging, the state and law and order. Basingstoke: Palgrave Macmillan.
Félix Guattari (2014). The Three Ecologies. Bloomsbury Academic.
Christian Fuchs (2014). Social Media. A Critical Introduction. Los Angeles/London/New Delhi/Singapore/Washington DC: SAGE.
Geert Lovink (2011). Networks without a cause: a critique of social media. Cambridge, UK/Malden, MA: Polity Press.
Assessment
Assessment strategy
In this module there will be three assessment tasks that will assist you in gaining an understanding of how to design, manage, and evaluate social media strategy. First, you will produce a social media audit; second, you will respond to a social media crisis; and third, you will generate a social media strategy in response to a client brief.Summative
This is how we’ll formally assess what you have learned in this module.
| Method | Percentage contribution |
|---|---|
| Report | 40% |
| Audit | 40% |
| Briefing document | 20% |
Referral
This is how we’ll assess you if you don’t meet the criteria to pass this module.
| Method | Percentage contribution |
|---|---|
| Audit | 40% |
| Report | 40% |
| Briefing document | 20% |
Repeat
An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.
| Method | Percentage contribution |
|---|---|
| Audit | 40% |
| Briefing document | 20% |
| Report | 40% |
Repeat Information
Repeat type: Internal