Module overview
The module discusses key elements of new business venturing and provides a broad understanding of the entrepreneurship process.
Aims and Objectives
Learning Outcomes
Subject Specific Intellectual and Research Skills
Having successfully completed this module you will be able to:
- develop evaluative, research and investigative skills;
- understand opportunity recognition, development and evaluation of business ventures in a variety of contexts.
- analyse and interpret approaches and attitudes to enterprise, entrepreneurship, and business venturing;
- converse with key stakeholders about issues relevant to the development of a new Venture;
- evaluate, analyse, understand and interpret the activities involved in business venturing;
Transferable and Generic Skills
Having successfully completed this module you will be able to:
- self-manage the development of learning and study skills, both individually and as part of a collaborative learning group;
- contribute successfully to group work;
- utilise standard office IT software packages effectively;
- synthesise, analyse, interpret and evaluate information from a range of sources.
Knowledge and Understanding
Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:
- the criteria for the development of a successful business plan.
- entrepreneurship and the relationship between entrepreneurs, owner-managers; Inventors and innovators;
- the business venture process;
- the rise and development of the concept of business venturing;
Syllabus
- Defining entrepreneurship, enterprise and business venturing;
- The business venturing process explained and critiqued;
- Entrepreneurial capabilities, behavioural issues, skills and competences;
- The business environment and the nature of entrepreneurial activity;
- Environmental assessment;
- Opportunity development, assessment and evaluation;
- The creation and development of the business plan;
- Business plan and business plan presentation; assessment and evaluation;
- Business planning and business venture creation and development.
Learning and Teaching
Teaching and learning methods
Teaching methods include:
Interactive case studies, directed reading, visiting speakers, lectures, interaction with Entrepreneurs, problem-solving activities and private/guided study.
Learning activities include:
- Assignments (group and individual)
- Case studies / problem solving activities
- Presentations
- Visiting speakers
- Practical exercises and videos
- Private study
Type | Hours |
---|---|
Teaching | 24 |
Independent Study | 126 |
Total study time | 150 |
Resources & Reading list
Textbooks
Chell E (2001). Entrepreneurship: Globalisation, Innovation and Development. London: Thompson Learning.
Barringer, B.R. and Ireland, R.D. (2010). Entrepreneurship: Successfully Launching New Ventures.
Wickham, P. A. (2006). Strategic Entrepreneurship. Harlow: FT Prentice Hall.
Kuratko & Hodges (2001). Entrepreneurship: A Contemporary Approach. London: Southwestern Thompson Learning.
Bridge, S., O'Neill, K. and Cromie, S. (2003). Understanding Enterprise, Entrepreneurship and Small Business. Palgrave Macmillan.
Spinelli Jr., S. and Adams, R (2012). New Venture Creation: Entrepreneurship in 21st Century. McGraw-Hill.
Assessment
Summative
This is how we’ll formally assess what you have learned in this module.
Method | Percentage contribution |
---|---|
Group presentation | 30% |
Individual essay | 70% |
Referral
This is how we’ll assess you if you don’t meet the criteria to pass this module.
Method | Percentage contribution |
---|---|
Individual essay | 100% |
Repeat
An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.
Method | Percentage contribution |
---|---|
Individual essay | 100% |
Repeat Information
Repeat type: Internal & External