Final Project: Critical Paper

Learning Outcomes

Transferable and Generic Skills

Having successfully completed this module you will be able to:

• create a project that demonstrates creative problem-solving and effective communication techniques
• critically reflect on inclusive, ethical and sustainable professional development opportunities

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

• how to question current ideas and debates and contexts related to global advertising and branding to construct new insights
• the inclusive, ethical and sustainability responsibilities for future developments related to global advertising and branding

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

• synthesise and create through data, information, methods and techniques a project that creates original outputs
• advance critical awareness of inclusive, ethical and sustainable practices related to global advertising and branding

Disciplinary Specific Learning Outcomes

Having successfully completed this module you will be able to:

• demonstrate advanced level knowledge of the theoretical and practical issues that underpin current global advertising and branding strategies, together with the capacity to critically analyse those strategies

The module will involve a concerted period of independent study which leads to the final resolution and presentation of your discipline-specific work for assessment.

The module brings together the learning and skills that you will have developed in the previous modules. Through these modules you will have already explored key issues within your discipline and learnt how to exercise an objective viewpoint. You will have developed your capacity to synthesise and critically analyse information and to draw conclusions supported by reliable sources that you have accessed. In undertaking your Final Project, you will utilise all of these skills.

Preparatory lectures and seminars will be followed by a supervision period of one-to-one tutorials where your tutor will advise and guide you in a manner that will enable you to independently apply the academic skills you have acquired.

Teaching methods and learning activities include:

• Online study resources
• Supervision Tutorials
• Lectures
• Use of library resources.

Formative

This is how we’ll give you feedback as you are learning. It is not a formal test or exam.

Supervision sessions

• Assessment Type: Formative
• Feedback:
• Final Assessment:
• Group Work: No

Summative

This is how we’ll formally assess what you have learned in this module.

Referral

This is how we’ll assess you if you don’t meet the criteria to pass this module.

Repeat

An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.