Strategic Fashion Management and Marketing

Learning Outcomes

Disciplinary Specific Learning Outcomes

Having successfully completed this module you will be able to:

• Demonstrate advanced level knowledge of strategic fashion management principles and apply advanced marketing theories and practices to effectively address global fashion market trends.
• Apply project management skills and advanced knowledge of strategic fashion management and marketing communications to create innovative fashion marketing campaigns in a compelling and professional manner.

Transferable and Generic Skills

Having successfully completed this module you will be able to:

• design and create an assessment output that demonstrates creative problem-solving and effective communication techniques

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

• use inclusive, ethical and sustainable practices to design and evaluate an assessment output evidencing project management techniques and research methods

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

• how different organisations, communities and individuals employ inclusive, ethical and sustainability practices to address current and future challenges related to fashion management

Management in the Modern Fashion Organisation

The Management Strategy Process

Technology & Sustainability Management

Market Dynamics and Competitive Strategy

Customer Analysis

Marketing Strategy

Marketing Communications

Teaching and Learning Methods

Teaching Methods include:

• Lectures
• Tutor-led seminars
• Tutorials
• Case study analysis
• Visiting lecturers
• Digital Skills Workshops

Learning activities include

• Independent learning, including reflection and evaluation of feedback
• Group projects
• Role-playing activities
• Problem-solving activities
• Independent research
• Peer-group learning
• Class discussions
• Presentations

Formative

This is how we’ll give you feedback as you are learning. It is not a formal test or exam.

Coursework

• Assessment Type: Formative
• Feedback: Ongoing feedback provided through homework, tutorials, seminar, and survey, peer feedback, group discussion etc.
• Final Assessment: No
• Group Work: Yes

Summative

This is how we’ll formally assess what you have learned in this module.

Referral

This is how we’ll assess you if you don’t meet the criteria to pass this module.

Repeat

An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.