Doctor Eirini Bazaki

Dr Eirini Bazaki

Lecturer B

Research interests

  • Fashion Marketing 
  • Fashion E-tailing 
  • Fashion Brand Management

More research

Accepting applications from PhD students.

Connect with Eirini

Research

Research interests

  • Fashion Marketing 
  • Fashion E-tailing 
  • Fashion Brand Management
  • Fashion Entrepreneurship

Current research

- Fashion Entrepreurship and Leadership

- Fashion E-tailing

- Curriculum Development and Employability Skills

 

📚Recent publications

 

Pereira, A. M. et al. (2022) ‘Customer models for artificial intelligence-based decision support in fashion online retail supply chains’, Decision Support Systems, 158, p. 2022. doi: 10.1016/j.dss.2022.113795.

 

Yang, S.-Y. et al. (2022) ‘Exploring the Role of Flow in Augmented Reality for Mobile Retailing’, pp. 162–183. doi: 10.4018/978-1-7998-9179-6.ch009.

 

Landim, A. R. D. B. et al. (2021) ‘Chatbot design approaches for fashion E-commerce: an interdisciplinary review’, International Journal of Fashion Design, Technology and Education. doi: 10.1080/17543266.2021.1990417.