Module overview
This module delivers a broad understanding and appreciation of fashion; it will develop your knowledge and understanding of fashion in contemporary and historical contexts. By studying a range of critical fashion eras and events, contemporary fashion influencers and media that have impacted the current fashion landscape, this module will provide you with knowledge to underpin your wider programme of study. Through this module you will become confident to evaluate and critique the impact of significant fashion styles and influencers on the fashion landscape today as well as analyse and evaluate fashion information. This module will also support the development of your critical and writing skills for university
Aims and Objectives
Learning Outcomes
Subject Specific Intellectual and Research Skills
Having successfully completed this module you will be able to:
- Evaluate and critique the impact of the most significant fashion styles and influencers on the fashion landscape of today;
- Demonstrate your ability to select, analyse and evaluate relevant fashion information.
Transferable and Generic Skills
Having successfully completed this module you will be able to:
- Demonstrate and utilise appropriate academic referencing.
- C1.Communicate in a structured, accurate and coherent manner;
Knowledge and Understanding
Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:
- Critical and theoretical frameworks influencing the fashion market;
- Fashion organisations and the environment in which they operate.
Syllabus
This module delivers a broad appreciation of fashion. It will develop your knowledge and understanding of fashion in contemporary and historical contexts and their impact on today’s fashion landscape. The focus will be on:
- The most indicative fashion films and film makers
- Significant photographers and the impact of their images
- Influential fashion designers and their collections in the most poignant fashion eras
- Contemporary influencers including power bloggers, stylists, editors and celebrities
- The influence of the music industry
- The influence of Cinema and TV
- The changing role of media including social media
You are encouraged to identify and select an appropriate range of text-based and electronic library resources and utilise institutional subscription services as appropriate. Seminars and lectures will provide more advanced contexts and frameworks for discussion and analysis.
Learning and Teaching
Teaching and learning methods
Teaching methods include
- Lectures
- Seminars/Workshops
- Tutorials
Learning activities include:
- In class discussions
- Peer learning
- Independent learning (this will involve independent reading, analysis of key concepts, theories, case studies, undertaking research into key topics)
- Study Skills Hub
Type | Hours |
---|---|
Seminar | 6 |
Preparation for scheduled sessions | 10 |
Follow-up work | 45 |
Wider reading or practice | 26 |
Lecture | 12 |
Completion of assessment task | 45 |
Tutorial | 6 |
Total study time | 150 |
Resources & Reading list
General Resources
Balckboard. www.blackboard.soton.ac.uk
Academic Skills. http://library.soton.ac.uk/sash
Journal Articles. International Journal of Fashion Studies Journal of Consumer Cultures Journal of Consumer Research Journal of Fashion Marketing and Management
Library. http://www.soton.ac.uk/library/infoskills/index.html
Lynda.com. https://www.lynda.com/
Adobe (Tutorials). http://tv.adobe.com/
Study Skills. https://www.southampton.ac.uk/uni-life/learning-teaching.page
Internet Resources
Dazed and Confused digital news.
Journal Articles
International Journal of Fashion Studies.
Textbooks
Hebdige, D. (1979). Subculture: The Meaning of Style. New York: Routledge.
Rocamora A, Smellik A (2015). Thinking through Fashion: A Guide to Key Theorists. London, I.B Tauris: I.B Tauris.
Laver, J. (2012). Costume and Fashion: A Concise History. London: Thames & Hudson.
Cumming, V. (2011). Understanding Fashion History. London: Pavilion Books.
Davis, Fred (1992). Fashion, Culture and Identity,. Chicago: University of Chicago Press.
Mendes, V. (2010). Fashion Since 1900. London: Thames & Hudson.
Tungate, Mark (2005). Fashion Brands: Branding Style from Armani to Zara. London: Kogan Page Barnard.
Fletcher, Kate (2008). Sustainable Fashion and Textiles: Design Journeys. London: Earthscan.
Lury, Celia (2011). Consumer Culture. Cambridge, New Jersey: Rutgers University Press.
Agins, erri (2000). he End of Fashion: How Marketing Changed the Clothing Business Forever. New York: Quill.
Williamson, J. (2010). Decoding Adverts: Ideology and Meaning in Advertising. London: Marion Boyars.
Barnard, M. (2007). Fashion Theory. A Reader.
Shinkle, Eugenie (2008). Fashion as Photograph: Viewing and Reviewing Images of Fashion. London: I.B Tauris.
Bruzzi, S. (1997). Undressing Cinema: Clothing and Identity in the Movies. New York: Routledge.
Bruzzi, Stella and Church Gibson, Pamela (2000). Fashion Cultures: Theories, Explorations and Analysis. London: : Routledge.
Wilson, E. (1985). Adorned in Dreams: Fashion and Modernity. London: I.B Tauris.
Assessment
Formative
This is how we’ll give you feedback as you are learning. It is not a formal test or exam.
Draft piece
- Assessment Type: Formative
- Feedback: An Interim submission of 250 words and a contents page at the start of week 7 will inform written feedback on Grademark
- Final Assessment: No
- Group Work: No
Summative
This is how we’ll formally assess what you have learned in this module.
Method | Percentage contribution |
---|---|
Illustrated essay | 100% |
Referral
This is how we’ll assess you if you don’t meet the criteria to pass this module.
Method | Percentage contribution |
---|---|
Illustrated essay | 100% |
Repeat
An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.
Method | Percentage contribution |
---|---|
Illustrated essay | 100% |
Repeat Information
Repeat type: Internal & External